Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Is Twitter Obligated to Preserve Politicians’ Deleted Tweets?

Politicians everywhere are probably celebrating like crazy this week. The Sunlight Foundation, an organization dedicated to making politics accountable and transparent, was just told by Twitter that it would no longer have access to its developer API, which enabled the site’s … Continue reading

Posted in data privacy, digital ethics, Digital Media, Law, social data ethics, Social media, Twitter, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Tim Cook Just Threw Down on Data Privacy, And It Was Awesome

Apple CEO Tim Cook gave what TechCrunch called a “blistering speech” on data privacy Monday night at the Electronic Privacy Information Center (EPIC) “Champions of Freedom” event. “I’m speaking to you from Silicon Valley, where some of the most prominent and … Continue reading

Posted in Altimeter, Artificial Intelligence, data privacy, data security, digital ethics, Ethics, Facebook, Privacy, social data ethics | Tagged , , , , , , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Data Experience: You’ve Gotta Have Trust

A few years ago, I started thinking about how data informs the customer experience. The catalyst was simple; I was frustrated with my fitness tracker, and felt deluged by a stream of numbers that weren’t particularly helpful (the dashboards sure were pretty though). Part of … Continue reading

Posted in Big Data, Data Experience, data privacy, Data Science, digital ethics, Ethics, Innovation, Internet of Things, Quantified Self | Leave a comment

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Uncategorized, Social media, Social media measurement, Social Analytics, Sentiment Analysis, Facebook, Analytics, Twitter, Social Data, DataSift, Big Boulder Initiative | 2 Comments

Who will win the cloud wars? (Hint: wrong question)

Like many analysts, I’ve spent the last month or so crisscrossing the country looking at clouds*: marketing clouds, sales clouds, service clouds. I’ve been on busses, at dinners, in keynote speeches and presentations and one-on-one meetings. I’ve collected more badges … Continue reading

Posted in Adobe, cloud computing, Oracle, Salesforce, Sprinklr, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

SXSW15 Redux: What happens at SX spreads everywhere

First, let’s get this out of the way: every year, SXSW regulars say the festival has jumped the shark. It’s too big, there are too many panels, and they’re poorly curated. It’s impossible to get anywhere. Too many lines, too … Continue reading

Posted in Artificial Intelligence, Big Data, data privacy, Data Science, data security, digital ethics, Ethics, Policy, Privacy, Social Data, social data ethics, Uncategorized | 3 Comments