Category Archives: Social Analytics

In social analytics, maturity is relative

At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading

Posted in Altimeter, behavior, content measurement, Listening, Predictive Analytics, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading

Posted in Uncategorized, Crisis, Social media measurement, Social Analytics, Sentiment Analysis, Predictive Analytics, Big Data, Real-Time Enterprise, Analytics, Social Data, Artificial Intelligence, digital ethics, content marketing, content measurement, Photo Analytics | Tagged , , , , , , , , , , | 1 Comment

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Uncategorized, Social media, Social media measurement, Social Analytics, Sentiment Analysis, Facebook, Analytics, Twitter, Social Data, DataSift, Big Boulder Initiative | 2 Comments

Data Everywhere: Lessons from Big Data in the TV Industry

During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading

Posted in Altimeter, Big Data, Data Science, Facebook, HBO, Netflix, Predictive Analytics, Real-Time Enterprise, Research, Social Analytics, Social Data, Social media, Television, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment