Category Archives: Social media measurement

In social analytics, maturity is relative

At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading

Posted in Altimeter, behavior, content measurement, Listening, Predictive Analytics, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments