Before I joined Altimeter Group, I worked in Marketing and PR/Analyst relations. During that time, I counseled hundreds of entrepreneurs on how to work most effectively with industry analysts. Now that I’m an analyst myself, I find that most of what I advised then was correct, with a few tweaks along the way as the industry has grown and changed.
This is the substance of a talk I prepared for The Alchemist Series, a series of events, including panel-driven discussions and lectures, that explore significant milestones in the trajectory of the development of a business. The deck is based on my experience on both sides of the industry analyst fence–as well as the input of my colleagues at Altimeter Group. To that end, I’d love to hear from other analysts and, of course, entrepreneurs themselves, about experiences and questions they’ve encountered along the way.
Thanks, feel free to share, and I hope you find it useful.