I had the opportunity to speak at Startupfest 2013 this morning on the topic of “Collaborative Storytelling.” Seemingly a little out of my usual wheelhouse, but actually quite relevant: the relationship between storytelling and data is important. The digital world makes our ability to build relationships with our community–whether they’re customers, investors, partners or prospects–all the more critical. We’re not in it for the quick transaction anymore, nor should we be. Everything we as organizations and individuals do or say needs to be relevant and/or useful to what our community is thinking and feeling in our connected, digital world.
So here is the talk. It’s a little more of a balance of art and science than usual, but borne out of a real passion for flipping the conversation about customer relationships. Think Galileo: customers don’t revolve around us. We revolve around them. And how do we know how to be relevant? By listening, by collecting data, by seeing what resonates and what doesn’t.
Here are the slides: