Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

You’re Not Good at Social Until it Embarrasses You

Last week I had the pleasure of being interviewed at Salesforce Connections by Jay Baer and Adam Brown in a session entitled, “Social is Breaking Out of the Silo”. This is a topic I’m passionate about, because I firmly believe … Continue reading

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Facebook’s F8 Conference, Day One

It’s day one of F8, Facebook’s annual developer conference. It’s hard to imagine that, for most of us, the platform is barely 10 years old; it was opened to anyone who had a valid email address in September 2006. But, … Continue reading

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New Report: The Data-Driven Business

As we are continually reminded, data is everywhere, but what are organizations actually doing with it? My new report, “The Data-Driven Business: How Industry Leaders Use Data to Create Value”, looks at how data, big or small, is informing and … Continue reading

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My Research Agenda for 2016

A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading

Posted in Altimeter, altimeter group, Analytics, Artificial Intelligence, Big Data, content measurement, data privacy, Data Science, digital ethics, Digital Media, Ethics, Law, Uncategorized | Tagged , , , , , , | 2 Comments

New White Paper from World Economic Forum: The Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online

Today is the first day of the World Economic Forum annual meeting in Davos, Switzerland. The theme of the meeting this year is “The Fourth Industrial Revolution”, and will cover not only the cataclysmic changes happening in our world today—artificial … Continue reading

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Facebook Reactions: Not Just Another Smiley Face

Yesterday, Facebook started testing its answer to the “dislike button” in Spain and Ireland: a set of six animated emoji called “Reactions”–love, haha, yay, wow, sad, and angry. The emoji address a lot of what people have asked for on Facebook; specifically, a … Continue reading

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With privacy, communication is critical (but it isn’t everything)

Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading

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