Category Archives: Analytics

New Report: The Data-Driven Business

As we are continually reminded, data is everywhere, but what are organizations actually doing with it? My new report, “The Data-Driven Business: How Industry Leaders Use Data to Create Value”, looks at how data, big or small, is informing and … Continue reading

Posted in Analytics, Big Data, Data Science, Digital Media, Predictive Analytics, Research, Uncategorized | Leave a comment

My Research Agenda for 2016

A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading

Posted in Altimeter, altimeter group, Analytics, Artificial Intelligence, Big Data, content measurement, data privacy, Data Science, digital ethics, Digital Media, Ethics, Law, Uncategorized | Tagged , , , , , , | 2 Comments

What Brands Can Learn From Pinterest’s Privacy Updates

In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading

Posted in Analytics, data privacy, digital ethics, Ethics, iPad, Pinterest, Privacy, Social Data, social data ethics, Uncategorized | Tagged , , , , , , | Leave a comment

The Trust Imperative: A Framework for Ethical Data Use

Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading

Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized | Tagged , , , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments