Tag Archives: Big Data

My Research Agenda for 2016

A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading

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With privacy, communication is critical (but it isn’t everything)

Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading

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Are we building a data “genome”?

Lately, I can’t stop collecting examples of how data and algorithms have infused our daily lives. But it’s not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories … Continue reading

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The Trust Imperative: A Framework for Ethical Data Use

Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading

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Three Implications of ‘POPI’: South Africa’s New Legislation on Data Hoarding

There probably won’t be a TLC reality show about it anytime soon, but the concept of “data hoarding” is real, and it’s about to be declared illegal in South Africa, according to an article last week by ITWeb SA. The … Continue reading

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What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015

Each year, Edelman conducts research that culminates in the publication of its Trust Barometer (disclosure: I worked at Edelman when the first report was published). It’s been long enough now–15 years and counting–that the study has seen meaningful shifts in patterns of trust: … Continue reading

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